dotBRAND use cases

How companies are using their branded top-level domain

Selected use cases


The pharmaceutical company Abbott uses the dotBRAND top-level domain for products and campaigns.


ACO, a market leader at the building industry, is promoting a global virtual events tour on this dedicated microsite.


Schedule an individual live presentation of your potential new Audi car via this short and memorable domain.


Harmonized appearance and domain strategy: Authorized partners of BMW are using a branded top-level domain.


A visually appealing microsite about the sponsoring of the latest James Bond movie “No time to die”.


Order groceries for delivery or pick-up from Germany’s largest supermarket chain Edeka.


ERNI develops innovative software and uses its own top-level domain with a high recognition factor.


GEA, one of the largest suppliers for food processing technology, uses speaking domains for redirects.


MAN Truck & Bus is using its dotBRAND top-level domain also for redirecting to its social media appearances.


Sandvik, an engineering group in mining and rock excavation, provides exceptional service on its own customer portal.


The French railway company SNCF uses a memorable dotBRAND domain name for the central booking website.


The websites of the Saint-Gobain Weber local companies use short country codes as domain names.

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