dotBRAND use cases
How companies are using their branded top-level domain
Your own digital name space - endless space for innovation
In the first application phase for new generic top-level domains 1930 applications were submitted. From new geo tlds like .london or .nyc, generic tlds like .shop or .app to branded top-level domains like .apple, .bmw or .barclays. Some companies applied for multiple strings and for some strings multiple companies applied. At the end more than 1200 new tlds were delegated.
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Domains registered
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dotBRAND TLDs
Selected use cases
molecular.abbott
The pharmaceutical company Abbott uses the dotBRAND top-level domain for products and campaigns.
beyond.aco
ACO, a market leader at the building industry, is promoting a global virtual events tour on this dedicated microsite.
live.audi
Schedule an individual live presentation of your potential new Audi car via this short and memorable domain.
bauer.bmw
Harmonized appearance and domain strategy: Authorized partners of BMW are using a branded top-level domain.
notimetodie.dhl
A visually appealing microsite about the sponsoring of the latest James Bond movie “No time to die”.
shop.edeka
Order groceries for delivery or pick-up from Germany’s largest supermarket chain Edeka.
betterask.erni
ERNI develops innovative software and uses its own top-level domain with a high recognition factor.
optipartner.gea
GEA, one of the largest suppliers for food processing technology, uses speaking domains for redirects.
facebook.man
MAN Truck & Bus is using its dotBRAND top-level domain also for redirecting to its social media appearances.
my.sandvik
Sandvik, an engineering group in mining and rock excavation, provides exceptional service on its own customer portal.
oui.sncf
The French railway company SNCF uses a memorable dotBRAND domain name for the central booking website.
de.weber
The websites of the Saint-Gobain Weber local companies use short country codes as domain names.
