How digital touchpoints put your brand at risk
The advantages of the digital world are obvious: strong interaction capabilities of digital touchpoints, increased brand traffic and the associated customer loyalty. However, the holistic management of brands with the aim of making the perception of your company in the environment of digital channels as brand-compliant as possible can be a balancing act.
Digital media give brand owners the ability to deliver more and more relevant information to their customers – which at the same time calls cybercriminals to misuse these opportunities. To prevent loss of sales and brand damage, businesses need to protect their digital assets and manage their risk.
As the most common form, email phishing involves sending deceptive emails that appear to be from legitimate organizations. The goal is to obtain sensitive information that can be used for various malicious purposes, including identity theft, financial fraud, unauthorized access to accounts, or further targeted attacks.Adopt security practices now
How to face the threat
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