How many can say they own a corner of the web?
Powerful brands stand out and are more likely chosen by consumers. Brand managers are seeking for opportunities to strengthen their brands – especially in digital media. How relevant are domain names 35 years after the very first commercial domain name has been registered? More than ever. A domain name is your clients’ touch point to your company, to your products, to your brand.
Read more
A dotBRAND is a top-level domain (TLD), using the brand name to the right of the dot. While today’s marketers are facing increasing challenges, a dotBRAND provides you with incredible flexibility, empowering customers to connect directly and securely to your brand. By owning a dotBRAND, your organization controls the entire name space – and thereby an entire branded corner of the web. This gives you the possibility to run and use any domain name you like, and provides a springboard to add more innovation, creativity, and security into your domain name and marketing strategy.
In contrast to domain names, you cannot just register a TLD and use it. You have to apply during certain windows of opportunity. While 563 of major global brands did apply in the first and only application round back in 2012, the next round has never been closer and is yet to come.
From brand.com to yourideas.brand
The journey towards your own TLD
Your own TLD is a long-term investment and timely planning is necessary. We will help you build the roadmap of decision-making, application, and operation. LEMARIT guides you through the journey towards owning your part of the Internet.
Book your free consultation
Applying for a dotBRAND top-level domain
Applying for a dotBRAND is a complex process that involves various specialists. As a proven partner, LEMARIT will prepare the whole application and collect all supporting documents required by ICANN.
Learn how to apply for your TLD
ICANN experience meets knowledge of brand demands
Based on developing and submitting successful dotBRAND applications, working on enhancements for the next application round at ICANN working groups, and the experience of working with brands, LEMARIT knows how to tackle the hurdles of a dotBRAND application for companies.
Get in touch
Valuable support beyond the pure application
LEMARIT will help you to choose the best method of using your dotBRAND top-level domain in real life, considering your goals and needs. Should it just be used by the core organization or expanded to subsidiaries, affiliates, or customers? How to get internal stakeholders aboard?
Let’s discuss your benefits
Flexible and secure TLD hosting
LEMARIT offers the full range of services for the operation of your top-level domain. We will make sure that your dotBRAND operates safely and smoothly and stays up to date with all the ICANN requirements. We understand that your needs are as unique as your top-level domain.
Check our Registry SystemBrand Building Opportunities
The key to control your digital destiny
Harmonized digital appearance
In a saturated market, available short and generic domain names are rare. A common nomenclature that underlines the strength of your brand is hard to realize. A dotBRAND gives you the possibility to run and use any domain name you like and maximizes your brand recognition.
A dotBRAND reflects innovation
There has only been one application window yet – in the history of the Internet. 563 of the major global brands did apply and companies like Apple, Microsoft or GEA have been benefiting from their own dotBRAND top-level-domain ever since.
Central brand management
With more than 2.400 ICANN-accredited registrars and even more resellers, controlling every registration can be a challenge. A dotBRAND can be registered through a single registrar only and thus you keep full control of the registrations.
Increased consumer trust
The number of fraudelent websites has tripled within the last two years. The difference between a faked and a company’s website is blurring and so is the visitors trust. By owning a dotBRAND and its secure space, you add more security and trust to your digital communication.
Make your digital space as unique as your brand
Contact us and benefit from the advantages of an own top-level domain
Contact us
Why LEMARIT
Rely on us every step of the way
20+ years industry experience
Industry leader in Germany
24/7 personalized support
Active ICANN stakeholder
Customer-centric approach
Successful dotBRAND applications
