dotBRAND Services Team
Years of experience in operating, supporting and applying for branded top-level domains
Meet the team
LEMARIT is specialized in Digital Brand Protection and Corporate Domain Management. We are serving businesses and brands with a fully customer centric approach. As an active partner we represent the interests of our clients in various ICANN working groups, as well as the Registry and the Registrar Stakeholder Groups. LEMARIT is an accredited ICANN registrar, compliant Registry Service Provider, member of INTA, eco, etc. We are representing our customers in the Brand Registry Group (BRG), an association of companies working together to champion the useage of dotBRAND top-level domains.
LEMARIT experts have extensive experience in operating, managing and applying for top-level domains. We successfully supported various global brands through the process for a dotBRAND top-level domain in the first application phase.
Zornitsa Kuechenthal
Senior Project Leader dotBRAND ServicesZornitsa Kuechenthal
Senior Project Leader dotBRAND Services
Learn more about Zornitsa
Zornitsa Kuechenthal is Senior Project Leader of LEMARIT's dotBRAND services having joined the company in 2015.
She is responsible for strategic planning and day-to-day operations for LEMARIT’s dotBRAND project. Zornitsa works with a number of new gTLDs clients, communicating their ideas, leading them to a successful experience with their dotBRAND. She also ensures that the LEMARIT dotBRAND registries run according to the ICANN registry contractual obligations and the latest policy requirements. Her engagement and work has put a significant footprint on the development of LEMARIT's dotBRAND Services.
Zornitsa is naturally diplomatic but strongly defends her opinions if needed. She holds a Master's degree in International Business, Trade and Commerce from the University of National and World Economy Sofia. Her education together with her experience in the domain name industry drives LEMARIT’s successful dotBRAND development and online brand protection.
In her spare time Zornitsa trades stocks on the NYSE, which was her profession previously. She also worked on the FOREX market where she developed trading strategies, technical and fundamental analysis, and risk management. Zornitsa enjoys photography as a hobby. She finds traveling and capturing memories fulfilling, inspiring, and relaxing.
Neli Marcheva
Senior Project Leader Registry ServicesNeli Marcheva
Senior Project Leader Registry Services
Get to know Neli
Neli Marcheva is LEMARIT's Registry Services Senior Project Leader having joined the company in 2018.
She has more than 10 years of experience in Business IT development and for the last 8 years she has worked in the domain name industry where she served in operational and technical management positions for multiple new gTLDs registries. Neli possess extensive knowledge of the management and operation of TLDs notably working on two of the first IDN gTLDs.
With LEMARIT she leads an experienced and highly proficient team that provides flawless back-end services to various of dotBRAND customers.
She is a sociable, calm, and friendly person, never loses composure in critical situations and always looks for a way to get the job done. She is a team player, but also when needed a strong individual. Her skills serve perfectly for achieving customer's goals and expanding services according to their needs and understandings.
Neli holds a Master's degree in Information Technology from the University of National and World Economy Sofia. Outside of work Neli’s passion is dance, she has danced her whole life and was a choreographer for her dance team.
