Application Services
Your application – our support
Applying for a dotBRAND top-level domain
After evaluating your company specific benefits, the next step towards your own dotBRAND top-level domain is applying. In contrast to domain names, you cannot just register a top-level domain and use it. You have to apply during certain windows of opportunity. In the last application round leading companies such as ACO, Apple, Audi, DHL, Edeka, GEA, Schaeffler and Linde secured their own piece of internet infrastructure. LEMARIT successfully advised a significant portion of the dotBRAND applications in Germany in the 2012 application window.
The application process for a TLD
Responsible for assigning and releasing top-level domains is the multistakeholder and nonprofit organization ICANN. Documents covering technical and operational requirements, the business model are needed to apply. After submitting all necessary information ICANN evaluates the application.
The next application round
ICANN is currently on the final stage of preparation the next application round. If you are considering to apply for a dotBRAND this is the time to make yourself familiar with your company’s specific advantages and disadvantages. What are the possibilities – and the risks? LEMARIT accompanies the decision-making process with feasibility studies, as well as preparations for go/no-go decision.
Applying for a dotBRAND is a complex process that involves various specialists. LEMARIT will prepare the whole application and collect all supporting documents required by ICANN.
The LEMARIT advantages
Active ICANN stakeholder
As an active member of ICANN meetings and stakeholder groups LEMARIT knows the challenges of the application process and how to master them.
Tailor-made services
One contact – from pure technical operation of your top-level domain to a full service contract: we can assist with every aspect of the application and operation of your dotBRAND top-level domain.
Use cases
Join more than 550 leading global brands and apply for a dotBRAND top-level domain.
See use casesMeet the team
We successfully supported various global brands through the process for a dotBRAND top-level domain in the first application phase.
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