Toshiba, the renowned Japanese electronics company, is making a bold move by fully committing to its brand top-level domain (TLD), .toshiba. Starting this month, the company will begin migrating all employee email addresses to @mail.toshiba, marking a significant shift in its online presence. The transition will start with Toshiba Corporation and eventually extend across all group companies globally.
Unified Email Addresses: Moving from @toshiba.co.jp to @mail.toshiba
This change reflects Toshiba’s effort to create a more unified and highly secure online identity. By moving away from the widely used @toshiba.co.jp email addresses, Toshiba aims to minimize the risk of phishing attacks and unauthorized use of its brand. Emails sent to the old @toshiba.co.j addresses will continue to be forwarded to the new @mail.toshiba addresses for a period of time, but this compatibility will eventually be phased out.
Enhancing Security
In addition to securing email communications, Toshiba has already established global.toshiba as its primary website domain. While the .toshiba domain is currently limited to key functions like the website and email, future expansions are expected.
The Power of dotBRAND Domains
Toshiba’s decision to fully embrace the .toshiba TLD highlights the potential benefits of dot-brand domains, including:
- Enhanced security
- A consistent and authoritative online identity
- A unified digital footprint for its global operations
By investing in its .toshiba TLD, the company is positioning itself to take greater control over its digital presence, signaling a strong commitment to security, brand integrity, and digital innovation.
What’s Next?
The next steps in this transition will undoubtedly attract attention, as Toshiba continues to leverage its .toshiba domain for greater online cohesion and protection. The company’s move sets a clear path toward a more secure, consistent, and innovative digital future.
